Wednesday, 14 February 2018

Evaluation Q1

In what ways do your media products use, develop or challenge forms and conventions of real music products?


Thursday, 1 February 2018

Additional case studies

Melanie Martinez- Pity Party...
Most of our themes from our music video are very similar to Melanie Martinez's Pity Party. She uses the concept of sane v insane and is portrayed as a very 'unique' artist.

Her motifs such as the teddy/toys, cakes, wig have also been used in our music video. We have the same niche audience, which can easily recognise the artist through her recognisable props and motifs.
She is overly childish and doesn't seem as though
 your stereotypical young artist.

Her wig is a trademark as well as her dress code (pink, girly colours, childish dresses) Visual trademark.
This is all to make the music video more recognisable, it is a marketing strategy to be remembered  
as authorage reinforces ‘star quality’ and can be iconic.
  




Halsey-Ghost...



I found many similarities with this music video and artist compared with mine. I recognised the similar use in mise-en-scene straight away, props such as the wig was used to represent her as a star and gain recognition. The manipulation of light to represent the mood related well with my music video also.